About Us


Owner, Publisher and Photographer Jeff Veire is the mastermind behind our magazine. After being concepted for several years, his premier business magazine idea went live in July 2011. Not only does he pay the bills, Jeff makes all the final decisions when it comes to content, design and sales. Born in Rapid City, S.D., Jeff made Ivanhoe, Minn. his hometown and graduated from Willmar Technical College in Willmar, Minn. with an associate’s degree in Professional Photography. His passion for photos shine through the lens with precise detail and flair. “I have not gone to work in 30 years since I became a professional photographer! I am truly blessed to be in a profession which I truly love and am motivated everyday to help my clients solve their professional imaging needs.” When he’s not busy on location or at the studio, Jeff loves to travel with his family and has been to almost every corner of this wonderful country. He also loves to fly. “I am a pilot but never seem to find enough time to punch holes in the sky.” He also loves spending time in the Black Hills, photographing its natural beauty. Jeff says if he had to choose another profession, he would be a chef. “I love the challenge of working with food and it's really an art form. But, I work with enough chefs to know the hours are terrible!”


Tammy Beintema, Director of Sales, says the best part about her job is meeting and working with the amazing people in our community. Originally from Stickney, S.D., Tammy received her degree from South Dakota State University in Hotel, Restaurant and Institutional Management. After working several years in the hotel industry, she says it was a natural fit to transition into sales and has enjoyed her new role at the magazine immensely. Not only does Tammy work hard every day pounding the pavement of Sioux Falls, she volunteers for the Sioux Falls Chamber of Commerce, South Dakota Advertising Federation and Go Red For Women. “What can I say? I love to meet and greet!” When she’s not shaking hands and making the social rounds, Tammy is busy with her two girls who are extremely active in sports and music. “I do a lot of running around from activity to activity,” she says. As for her own hobbies, she is active in her church handbell choir and directs the two youth handbell and chime groups there. Tammy says if she had to do anything else for a profession, she would choose to be a surgeon. “I worked as a surgical tech right out of high school and loved it.”


Greta Stewart, Editor-in-Chief, says being able to tell people’s stories is what motivates her on a day-to-day basis. “To me, this is not work. Not only do I get to meet these incredible people but I get to share their stories of perseverance, hope and success.” Originally from Duluth, Minn., Greta now calls Brookings, S.D. her hometown and graduated with a bachelor’s degree in Journalism from South Dakota State University. After working in television and public relations, she went back to her first love of writing and storytelling. She says she always knew she wanted to be a writer. “I remember making up and writing stories even when I was little. I think it was no surprise that I chose writing as not only my hobby but also my profession. You have to go with your heart!” When she’s not busy interviewing and sharing business’ stories, Greta can be found at her other full time job at Avera McKennan Hospital & University Health Center, where she’s a creative copywriter and video coordinator. Greta’s hobbies include spending time downtown with friends and running around town with her husband and their little boy.


Originally from Letcher, S.D., Creative Director Steve Ruml grew up on a farm and graduated high school from Artesian-Letcher, which is now Sanborn Central High School. He got his associate's degree in Graphic Communications and went on to get a bachelor’s degree in Graphic Design from the University of Sioux Falls. After a few years of working for someone else, Steve took the plunge and pursued being his own boss. He hasn’t looked back since. “What I love about being self-employed as a freelancer is helping businesses grow - small or large. Being a part of that is really exciting.” When he’s not sitting in front of his computer, finagling charts, graphs or putting ads together, Steve loves to travel and gets out of town as much as possible. He is a big sports fan and especially enjoys cheering for the Minnesota Twins.